Archive for the ‘OPEN HOUSE’ Category

Love Conquers All

Love. One of the most popular themes in movies, songs, and books. But now, the Philippine leader in skin lightening, Pond’s, is taking love into a whole new level—making it the theme for their new TVC.

The Pond’s Flawless White’s exciting and romantic 4-episode campaign captures the complexity of a woman’s quest for romance.

The Pond’s Flawless White’s exciting and romantic 4-episode campaign captures the complexity of a woman’s quest for romance.

Pond’s pioneers yet again in a dramatic episodic TV commercial entitled “Love Conquers All,” a romantic saga about two lovers from opposing families, along with the exclusive movie premiere of the romantic film “New in Town.”

Held at Shang Cineplex 4 in Shangri-la Plaza Mall, the blockbuster theme-inspired event set the mood for romance as guests delighted themselves with scrumptious cocktails while anticipating the Pond’s Flawless White TVC premiere.

A pink carpet led guests to Pond’s Flawless White premiere

A pink carpet led guests to Pond’s Flawless White premiere

Pond’s Flawless White’s exciting and romantic 4-episode campaign captures the complexity of a woman’s quest for romance. Witness the unveiling of the dramatic story between young lovers Tom and Rose, whose relationship is forced to end because of the tension ignited by Tom’s mother. A successful real estate developer, she turns Rose’s hometown to ruins in hopes of gaining a profitable redevelopment project. All that is left is barren land and blissful memories between Rose and Tom.

Six years pass and when these two lovers cross paths, Rose discovers Tom is behind the 2nd demolition of the town’s school, and is left to question her enduring love for him. As the story unfolds, the conflict between two lovers heightens viewers’ emotions and leaves them wondering what will happen next…

Sam Oh hosted an evening of romance at the Pond’s Flawless White TVC premiere

Sam Oh hosted an evening of romance at the Pond’s Flawless White TVC premiere

The lovely Sam Oh hosted the romantic TVC and movie premiere and set everyone’s hearts in anticipation. The debut was even more enjoyable as the audience munched on their pink caramel-flavored popcorn contained in a nifty pink popcorn box themed for the event.

Unilever Skin Marketing Manager Paul Katimbang, Pond’s Brand Manager Jacqe Yuengtian, Pond’s Assistant Brand Manager Meryll Yan and Masscom Assistant Brand Manager Jonathan Pua

Unilever Skin Marketing Manager Paul Katimbang, Pond’s Brand Manager Jacqe Yuengtian, Pond’s Assistant Brand Manager Meryll Yan and Masscom Assistant Brand Manager Jonathan Pua

The Pond’s Beauty Advisers helped analyze the current condition and needs of the guests’ skin

The Pond’s Beauty Advisers helped analyze the current condition and needs of the guests’ skin

Witnesses to this memorable evening were Pond’s Brand Manager Jacqueline Yuengtian, Pond’s Assistant Brand Manager Meryll Yan, Pond’s Management Accountant Kahtryn Ong, Pond’s Management Trainee Dazzle Ng, Masscom Assistant Brand Manager Jonathan Pua, Unilever Skin Marketing Manager Paul Katimbang, Ogilvy & Mather Advertising Group Account Director Edg Samson, Ogilvy & Mather Advertising Account Executive Aaron Mempin, Ogilvy & Mather Philippines Broadcast Producer Wishnie Torres, The Singing Bees’ Michael Cruz, Frenchie Dy and Led Sobrepeña.

Specially created for Asian skin, Pond’s Flawless White Visible Lightening Day Cream visibly lightens and reduces dark spots and blemishes in as little as 7 days.

Specially created for Asian skin, Pond’s Flawless White Visible Lightening Day Cream visibly lightens and reduces dark spots and blemishes in as little as 7 days.

Now available in handy 30ml jars, Pond’s Flawless White Visible Lightening Day Cream makes every woman’s quest for romance a possibility with radiant and fair skin. Join Rose’s quest for beauty and love with this new melodrama to be launched in Philippine television on April 5, beginning with a trailer. It will occupy a special time slot in GMA’s Ang Babaeng HInugot sa Aking Tadyang. Expect to see a new episode every two weeks or log on to www.ponds.com.ph to get a sneak peek of the campaign.

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07 2009